Prada's Fall/Winter 2020 campaign moves to an online auction in collaboration with Sotheby’s, that will be staged this Fall. Proceeds generated from the event will be donated to benefit UNESCO educational projects, expanding inclusion in education for vulnerable populations across the globe.

The auction artifacts are drawn from the universes of its men’s and women’s shows: fashion items, alongside photographic prints, show invitations and one-of-a-kind pieces worn by models during the fashion shows. Immortalizing the backstage process and on-stage performance of the fashion experience alike.

The campaign visuals juxtaposes contexts, showing these items as part of the environment of the
fashion show via backstage photography, and again as precious artifacts, presented as
pages from an auction catalogue.

PRADA F/W 2020 #TOOLS OF MEMORY PRADA F/W 2020 #TOOLS OF MEMORY Reviewed by Editor S on July 17, 2020 Rating: 5

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